Oxfordshire, UK – VTech have become the No1 Manufacturer within the UK infant toy market for the first time, holding a market share of 23% and growth of 1.6% (YTD Nov 2013 NPD). This Number One position in infant looks certain for the full year of 2013.
The Toot-Toot Driver range has shown fantastic performance throughout the year with an impressive growth of 81%. The introduction of new play sets such as the Airport, Train Station and the Construction Site all feature in the Top 10 Infant toys YTD and new additions to the highly collectable brand means this trend looks set to continue into 2014. Along with refreshed packaging for the individual vehicles, VTech are hopeful for further increased growth of single car purchases next year.
As the No 1 Manufacturer it is no surprise that the awards have kept rolling in for VTech Baby. In addition to Toot-Toot Drivers being awarded Toy of the Year 2013 in the US, in the UK, it was the gold winner of Right Start’s ‘Best Toys Awards’. Dream Toys’ also positioned Toot-Toot Drivers within the ‘Granny Knows Best’ category 2013.
With strong marketing plans featuring both ATL and BTL activity, and the development of free downloadable Toot-Toot Drivers Episodes, VTech aims to maintain its No1 position in 2014.
“Becoming No1 in the Infant category is a landmark for the VTech Baby brand, but there is a lot more exciting growth to come with the product ranges and support plans we have in place for 2014.” says Clive Richardson, Marketing Director.
About VTech
VTech is the world’s largest manufacturer of cordless telephones, and the largest supplier of electronic learning products from infancy to pre-school in the US and Western Europe. It also provides highly sought-after contract manufacturing services. Founded in 1976, VTech’s mission is to be the most cost effective designer and manufacturer of innovative, high quality consumer electronics products and to distribute them to markets worldwide in the most efficient manner.
