New York – Today VTech announces the expansion of its award-winning Baby, Infant, Toddler and Preschool lines, featuring exciting new products that allow parents to enrich their children’s play experiences through discovery. The new collections are designed to engage and encourage little ones by offering sensory experiences and on-the-go fun while encouraging development and interactivity. They are on display at the 2018 North American International Toy Fair®.
“We know parents strive to give their children the best of everything in life and as an industry leader of early childhood learning products, we want to help them achieve that goal,” said William To, President of VTech Electronics North America. “Our new products allow children to focus on play through exploration and discovery while parents can be assured they’re delivering developmental benefits at an incredible value.”
VTech’s Baby, Infant, Toddler and Preschool products are developed with critical insights from a dedicated team of in-house learning experts led by Dr. Clement Chau, Director of Learning for VTech. An expert in early childhood development and learning, Dr. Chau and his team guide the design and development of learning toys and educational products at VTech to ensure optimal childhood development.
New products for babies include the Touch & Discover Sensory Turtle™, an adorable plush featuring tactile fabrics, rich colors and interactive buttons to stimulate babies’ senses and encourage fine motor skills. For fun on-the-go, the Farm Fun Storybook™, On-the-Go Baby Driver™ and Play & Move Puppy Tunes™ keep babies actively engaged. VTech is also introducing Pop & Score Soccer™, an action-packed toy that allows for two players so parents can engage with their child. Plus, the best-selling Sit-to-Stand Learning Walker™, an interactive transitional toy that grows with a child from crawler to walker, is getting a fresh new look while continuing to offer stimulating activities.
“Children learn about the world through discovery, and playtime should be no different,” said Dr. Chau. “The new VTech toys offer children interactive experiences that allow them to explore and discover, encouraging them to achieve developmental milestones in fun and engaging ways.”
Highlights of the Baby, Infant, Toddler and Preschool lines, available later this year, include:
Touch & Discover Sensory Turtle™: When the Touch & Discover Sensory Turtle comes out of his shell, he’s sure to entertain your little one! This plush turtle features a variety of textures, colors, patterns and more to help stimulate your baby’s senses and encourage fine motor skills. Play peek-a-boo with the cute and cuddly turtle by tucking in his head and legs to change him into a soft, wobbly ball for 2-in-1 play. The chunky light-up button on the top of the turtle’s shell is easy for little ones to press and responds with a variety of sounds, songs, music and playful phrases. Wiggle and wobble the turtle to activate the motion sensor and hear playful sounds and short tunes. The turtle’s shell also includes a baby-safe mirror, rattle and crinkly leaf. There’s plenty to see, touch and explore with this friendly turtle! Ages 3+ months.
About VTech
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich 40 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 31 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.
VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.
For more information about VTech’s electronic learning products, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.