New York – VTech (www.vtechkids.com) announced today its new lineup at the 2013 American International Toy Fair. VTech’s new introductions infuse cutting-edge technology into developmental stage-based learning toys to enhance the play experience, stimulate the senses, ignite a child’s imagination and, most importantly, make learning fun. In this ever-changing world of technology and play, VTech’s commitment to innovation is unsurpassed, and is demonstrated throughout its extensive array of Switch & Go Dinos®, Go! Go! Smart Wheels™ vehicles and playsets and its InnoTab range of learning tablets.
“For more than 30 years, we have embraced the belief that children learn best when they are having fun, which is why we deliver innovative learning toys that teach important skills, behaviors and concepts, all while invoking fun and sparking a child’s natural curiosity and imagination,” said William To, President, VTech Electronics North America. “VTech understands play. VTech understands learning. And VTech understands technology. It’s the combination of all three, when done exceptionally, that enhances the play experience, stimulates the senses and ignites a child’s imagination.”
VTech’s 2013 range of new introductions include:
Infant and Preschool
Whether kids are being introduced to everyday life skills such as their daily routine, first words and emotions with Cody The Smart Cub™ and Cora The Smart Cub™, packing for a learning adventure with the Roll & Learn Activity Suitcase™, playing fun racing games and learning about letters, phonics, words, numbers with the 3-in-1 Race & Learn™, or transforming a shopping cart to a kitchen while learning about food and colors with the 2-in-1 Shop & Cook Playset, VTech’s latest additions to its expansive line of infant and preschool toys introduce children to early learning skills and help establish a lifetime love of learning. The new infant and preschool items range in price from US$10.99-US$79.99.
Switch & Go Dinos®
What do you get when you combine two of boys’ favorite playthings, dinosaurs and vehicles, with a cool transformation feature and awesome sound effects? VTech’s Switch & Go Dinos! From a Velociraptor to a helicopter and from a Stygimoloch to a race car, and more, innovative technology opens up a world of endless imagination and creativity. The evolving line, now featuring more than 15 Switch & Go Dinos , ranges in price from just US$12.99 to US$69.99.
Go! Go! Smart Wheels™
Go! Go! Smart Wheels, VTech’s new introduction for toddlers, enhance one of the most popular play patterns while teaching important learning skills, boosting imaginative play through cause and effect, encouraging interactivity and providing an outlet for good old-fashioned role play.
With vehicles starting at as little as US$7.99, and complementary playsets from US$14.99, Go! Go! Smart Wheels demonstrates a renewed fervor for quality and innovation in the toddler vehicle aisle. Affordably priced, this extensive product line features more than 20 different playsets, vehicles and accessories including a Train Station, Construction Site and an Airport that can connect and expand into an entire world of imagination, truly unleashing a child’s creativity.
InnoTab® Learning App Tablet Range
Innovation in the InnoTab range can also be seen through the InnoTab 2 Baby, the first tablet designed with a growing child in mind, with special content geared towards even the youngest of learners, starting at 12 months. This tablet includes content specifically for infants, including Baby Sign Language, with 100 popular signs, baby’s learning games, photo slideshows featuring zoo, sea and forest creatures, and much more. It also comes with a soft, removable gel bumper that helps protect the InnoTab 2 Baby from drops and tumbles, and has multiple activities geared towards infants and toddlers, including a simple Noah’s Ark e-book, sing-along nursery rhyme songs, and drawing and coloring activities. With an extensive software cartridge library and compatibility with all InnoTab content on VTech’s Learning Lodge™, the InnoTab 2 Baby grows right along with a child. The InnoTab 2 Baby, priced at US$89.00, is an investment in a child’s future, and will expand with them as they learn and grow.
For more information about VTech’s new products, please visit www.vtechkids.com.
[1] NPD, US Toy POS Monthly Data, 2012
About VTech
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children’s development, from birth to preteen, through fun and smart play.
VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.
For more information on VTech’s additional product lines, visit www.vtechkids.com, www.facebook.com/VTechToys on Facebook or follow @VTechToys on Twitter.